University of Cebu-Banilad Library catalog › Details for: Essentials of marketing /

Normal view MARC view ISBD view

Essentials of marketing / Paul Baines, Chris Fill, Kelly Page

By: Baines, Paul, 1973-Contributor(s): Fill, Chris | Page, Kelly, 1974-Material type: Text

TextPublisher: Oxford : Oxford University Press, c2013Description: xxiii, 413 pages : illustrations (chiefly color) ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780199646500 [paperback]Subject(s): MarketingDDC classification:

Contents:

Contents: Part 1: Marketing fundamentals -- Part 2: Principles of marketing management -- Part 3: The marketing mix principles -- Part 4: Principles of relational marketing

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Book		658.8 B16 2013 (Browse shelf)	Available		3UCBL000016962

Includes bibliographical references (pages 385-386), glossary and index

Contents: Part 1: Marketing fundamentals -- Part 2: Principles of marketing management -- Part 3: The marketing mix principles -- Part 4: Principles of relational marketing

MEGATEXTS P 3465.00 BSBA-Marketing Management

English

There are no comments on this title.

to post a comment.