Everyone is a customer / Elizabeth I. Kearney and Michale J. Bandley.
Material type:
TextPublisher: Malaysia : Golden Books Centre., c1990Description: vi, 231 pages : 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9679959473 [paperback]Subject(s): Customer relations| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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College Library | 658.8 K21 1990 (Browse shelf) | Available |
Contents: 1. Why everyone's a customer -- 2. The customer revolt -- 3. Put yourself in the customer's shoes -- 4. Why everyone's a salesperson -- 5. Your attitude makes the differences -- 6. How your self esteem affects the sale -- 7. Telephone persuasion -- 8. Listen to the customer -- 9. Words aren't enough -- 10. Games customers play -- 11. Dealing with anger -- 12. Strategies of negotiation -- 13. A creative approach to customer relations -- 14. Packaging makes a statement -- 15. Stress and the customer -- 16. Customers: today and yesterday -- 17. Management makes a difference in customer relations -- 18. The right staff makes the differences -- 19. Tips from the front line -- 20. Modeling for success -- 21. Service success models -- 22. Insider anecdotes.
BSBA-Marketing Management
English
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