Your search returned 2 results.

1.
Services marketing : integrating customer focus across the firm / Alan Wilson [and three others]

by Wilson, Alan | Zeithami, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: First European editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : The McGraw-Hill Companies, c2008Availability: Items available for loan: College LibraryCall number: 658.8 W69 2008 (1).

2.
Service marketing : integrating customers focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, and Martin Mende.

by Zeithaml, Valarie A [author. ] | Bitner, Mary Jo [author. ] | Gremler, Dwayne D [author. ] | Mende, Martin [author. ].

Edition: Eighth edition ; International edition. Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw Hill LLC, c2024Availability: Items available for loan: College LibraryCall number: 658.8 Z37 2024 (1).


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