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Strategic management : concepts and cases / Jeff Dyer, Brigham Young University, Marriott School, Paul Godfrey, Brigham Young University, Marriott School, Robert Jensen, Brigham Young University, Marriott School, David Bryce, Brigham Young University, Marriott School.

By: Dyer, Jeff H. (Professor of strategy) [author.]Contributor(s): Godfrey, Paul C [author.] | Jensen, Robert J [author.] | Bryce, David J [author.]Material type: Text

TextPublisher: New Jersey : Wiley, c2023Edition: Fourth editionDescription: xxi, 218 pages : illustrations (black and white) ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119889090 [paperback]Subject(s): Strategic planning | Business planning | Management | Management -- Study and teachingAdditional physical formats: Online version:: Strategic managementDDC classification:

Contents:

1 What is business strategy? -- 2 Analysis of the external environment: opportunities and threats -- 3 Internal analysis: strengths, weaknesses, and competitive advantage -- 4 Cost advantage -- 5 Differentiation advantage -- 6 Corporate strategy -- 7 Vertical integration and outsourcing -- 8 Strategic alliances -- 9 International strategy -- 10 Innovative strategies that change the nature of competition -- 11 Competitive strategy and sustainability -- 12 Implementing strategy -- 13 Corporate governance and ethics -- 14 Strategy and society.

Summary: "Why does the world need another strategy textbook? The answer is that we simply have not been able to find a textbook that we felt fully met the needs of our students. What are those needs? First, we wanted to write a textbook that would engage students' interest using numerous practical examples and tools that would help them actually do analysis to answer key strategic questions. For example, leading firms and strategy consulting firms have tools to teach strategists how to actually conduct a "5 Forces" analysis, calculate a scale or experience curve, or conduct a net promoter score analysis. We wanted to provide those tools. We also wanted to create interactive learning tools that would connect with a new generation of learners"--Provided by the publisher

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Item type	Current location	Call number	Copy number	Status	Barcode
Reference (MAIN)	College Library	658.4012 D98 2023 (Browse shelf)	c.1	Available	3UCBL000027373
Reference (MAIN)	College Library	658.4012 D98 2023 (Browse shelf)	c.2	Available	3UCBL000027374
Reference (MAIN)	College Library	658.4012 D98 2023 (Browse shelf)	c.3	Available	3UCBL000027375

Includes bibliographical references.

"Why does the world need another strategy textbook? The answer is that we simply have not been able to find a textbook that we felt fully met the needs of our students. What are those needs? First, we wanted to write a textbook that would engage students' interest using numerous practical examples and tools that would help them actually do analysis to answer key strategic questions. For example, leading firms and strategy consulting firms have tools to teach strategists how to actually conduct a "5 Forces" analysis, calculate a scale or experience curve, or conduct a net promoter score analysis. We wanted to provide those tools. We also wanted to create interactive learning tools that would connect with a new generation of learners"--Provided by the publisher

Adult

Donation Biore, Christopher College of Business and Accountancy BSBA-Management Accounting

Text in English

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