International marketing / Geri Clarke, Ian Wilson
Material type:
TextPublisher: London : McGraw-Hill/Higher Education, c2009Edition: First editionDescription: xxii, 418 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780077115852 [paperback]Subject(s): Export marketingDDC classification: Online resources: Table of contents | Contributor biographical information | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.84 C44 2009 (Browse shelf) | Available | 3UCBL000005715 |
Includes bibliographical references and index.
Contents: 1 International marketing orientations and perspectives -- 2 International marketing and digital technology -- 3 International marketing research and insights -- 4 International marketing planning -- 5 International marketing environmental audit -- 6 Core strategy dimensions in international marketing -- 7 International marketing entry mode strategy -- 8 Marketing channels in foreign countries -- 9 International and global brands and products -- 10 International pricing and payments -- 11 International marketing communications -- 12 Relationships and management of international marketing
Cagnaan Booksales 490.00
English
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