Hospitality strategic management / Marcus Compton.
Material type:
TextPublisher: New York : Alexis Press, LLC, c2023Description: viii, 296 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781645328421 [paperback]Subject(s): Hospitality industry -- Management | Strategic planning| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Subject Reference
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College Library Subject Reference | 647.94068 C73 2023 (Browse shelf) | Available | 3UCBL000028688 |
Includes bibliographical references and index.
Contents: Chapter 1 Introduction to strategic hospitality management -- Chapter 2 Environmental scanning management in hospitality industry -- Chapter 3 Corporate strategic management -- Chapter 4 Business strategies in hospitality -- Chapter 5 Value-chain analysis and the value network in hospitality -- Chapter 6 Strategy formulation at the business-unit level.
"This book provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager's role, including the acquisition, development, and management of internal resource. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners." --Provided by the publisher
Adult
Lopez, Edilyn College of Tourism Management Tourism
Text in English
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