TQM for sales and marketing management / James W. Cortada.
Material type: TextPublisher: New York : McGraw-Hill, c1993Description: xv, 232 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0070237522 [paperback]Subject(s): Sales management | Marketing -- Management | Total quality managementDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Reserved (MAIN) | College Library Reserved (Main) | 658.8 C81 1993 (Browse shelf) | Available | 3UCBL000017274 |
Includes bibliographical references and index.
Contents: 1. A quality revolution? -- 2. The concept of total quality management -- 3. A corporate strategy for quality improvement -- 4. A sales force strategy for quality -- 5. Quality-focused core processes -- 6.. Personnel practices in a quality world -- 7. Computers and quality -- 8. Starting the implementation of quality -- 9. Making quality the way you do business -- 10. And if you remember nothing else -- Includes appendices.
BSBA-Marketing Management
English
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