Micro perspective of tourism and hospitality / Maria Arlene (Bam) Tuazon-Disimulacion, MBA.

By: Disimulacion-Tuazon, Maria Arlene [author.]Material type: TextTextPublisher: Mandaluyong City : Books Atbp. Publishing Corp., c2019Description: xiv, 303 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9786214091591 [newsprint]Subject(s): Tourism | Hospitality industry
Contents:
Table of Contents: Chapter 1 Overview of tourism and hospitality -- Chapter 2 The tourism and hospitality professional -- Chapter 3 Sociology of tourism and hospitality -- Chapter 4 Managing a service-related business -- Chapter 5 Tourism and hospitality marketing -- Chapter 6 Tourism research, planning, development and implementation -- Chapter 7 Accommodation -- Chapter 8 Attractions -- Chapter 9 Food and beverage -- Chapter 10 Gaming and entertainment -- Chapter 11 Land transportation -- Chapter 12 Rail transport -- Chapter 13 Air transport and space tourism -- Chapter 14 Cruise and water transport -- Chapter 15 MICE tourism and special events -- Chapter 16 Travel trade sector -- Chapter 17 Education -- Chapter 18 Government and civic groups.
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Item type Current location Call number Copy number Status Date due Barcode
Book Book College Library
Filipiniana (Reserve)
Fil. 338.4791 D63 2019 (Browse shelf) c.1 Available 3UCBL000026654
Book Book College Library
Filipiniana (Reserve)
Fil. 338.4791 D63 2019 (Browse shelf) c.2 Available 3UCBL000026653
Book Book College Library
Filipiniana (Reserve)
Fil. 338.4791 D63 2019 (Browse shelf) c.3 Available 3UCBL000026655

Includes bibliographical references.

Table of Contents: Chapter 1 Overview of tourism and hospitality -- Chapter 2 The tourism and hospitality professional -- Chapter 3 Sociology of tourism and hospitality -- Chapter 4 Managing a service-related business -- Chapter 5 Tourism and hospitality marketing -- Chapter 6 Tourism research, planning, development and implementation -- Chapter 7 Accommodation -- Chapter 8 Attractions -- Chapter 9 Food and beverage -- Chapter 10 Gaming and entertainment -- Chapter 11 Land transportation -- Chapter 12 Rail transport -- Chapter 13 Air transport and space tourism -- Chapter 14 Cruise and water transport -- Chapter 15 MICE tourism and special events -- Chapter 16 Travel trade sector -- Chapter 17 Education -- Chapter 18 Government and civic groups.

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