Micro perspective of tourism and hospitality / Maria Arlene (Bam) Tuazon-Disimulacion, MBA.
Material type: TextPublisher: Mandaluyong City : Books Atbp. Publishing Corp., c2019Description: xiv, 303 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9786214091591 [newsprint]Subject(s): Tourism | Hospitality industryItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | College Library Filipiniana (Reserve) | Fil. 338.4791 D63 2019 (Browse shelf) | c.1 | Available | 3UCBL000026654 | |
Book | College Library Filipiniana (Reserve) | Fil. 338.4791 D63 2019 (Browse shelf) | c.2 | Available | 3UCBL000026653 | |
Book | College Library Filipiniana (Reserve) | Fil. 338.4791 D63 2019 (Browse shelf) | c.3 | Available | 3UCBL000026655 |
Includes bibliographical references.
Table of Contents: Chapter 1 Overview of tourism and hospitality -- Chapter 2 The tourism and hospitality professional -- Chapter 3 Sociology of tourism and hospitality -- Chapter 4 Managing a service-related business -- Chapter 5 Tourism and hospitality marketing -- Chapter 6 Tourism research, planning, development and implementation -- Chapter 7 Accommodation -- Chapter 8 Attractions -- Chapter 9 Food and beverage -- Chapter 10 Gaming and entertainment -- Chapter 11 Land transportation -- Chapter 12 Rail transport -- Chapter 13 Air transport and space tourism -- Chapter 14 Cruise and water transport -- Chapter 15 MICE tourism and special events -- Chapter 16 Travel trade sector -- Chapter 17 Education -- Chapter 18 Government and civic groups.
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English
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