Marketing excellence in good times and bad : how successful marketing practitioners have survived recession-hit markets and prepared strategy to thrive in the economic upturn / Edited by: Jose M. Faustino, Josiah L. Go and Eduardo L. Roberto.
Material type:
TextPublisher: Makati City : Philippine Marketing Association, c1998Description: 164 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9719206101 [paperback]
Contents:
Contents: Marketing and sales framework -- Excellence in consumer durable marketing -- Excellence in fast moving consumer goods marketing -- Excellence in consumer services marketing.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Filipiniana | 658.809599 M34 1998 (Browse shelf) | Available | 3UCBL000020930 |
Contents: Marketing and sales framework -- Excellence in consumer durable marketing -- Excellence in fast moving consumer goods marketing -- Excellence in consumer services marketing.
BSBA-Marketing Management
English
There are no comments on this title.