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Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon

By: Hendon, Donald WMaterial type: Text

TextPublisher: Selangor, Malaysia : Hardknocks Factory Sdn. Bhd., c2001Description: 378 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9839323369 [hardbound]Subject(s): Product management | Business failures -- United States | Marketing -- United States | New products -- United StatesDDC classification: Online resources: Publisher description

Contents:

Contents: Part I: Introduction -- Part II: The marketing setting -- Part III: Marketing tools

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Item type	Current location	Call number	Status	Date due	Barcode
Book	College Library	658.8 H38 2001 (Browse shelf)	Available

Originally published: New York : Quorum Books, 1989.

Includes bibliographical references and indexes.

Contents: Part I: Introduction -- Part II: The marketing setting -- Part III: Marketing tools

BSBA-Marketing Management

English

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