Small business guides : Peter Hingston. effective marketing /
Material type:
TextPublisher: London : Dorling Kindersley Limited, c2001Description: 192 pages : color illustrations ; 22 cmContent type: text Media type: unemdiated Carrier type: volumeISBN: 0751314129 [paperback]Subject(s): MarketingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.8 H59 2001 (Browse shelf) | Available | 3UCBL000021135 |
Includes bibliographical references and index.
Contents: 1 Planning your strategy -- 2 Advertising -- 3 Promotion and sales -- 4 Staying on track -- 5 Useful information.
BSBA-Marketing Management
English
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