Advertising and sales promotion / Ken Kaser.
Material type:
TextPublisher: Singapore : Philippines : Cengage Learning, c2015Edition: Philippine editionDescription: xix, 461 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814687379 [newsprint]Subject(s): Advertising | PromotionOnline resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.80 K15 2015 (Browse shelf) | Available | 3UCBL000024779 |
1st Philippine reprint 2015.
Contents: Chapter 1 What is advertising -- Chapter 2 Consumer behavior -- Chapter 3 The basics of marketing -- Chapter 4 Product and price planning -- Chapter 5 Distribution planning -- Chapter 6 Promotion planning -- Chapter 7 Advertising media -- Chapter 8 Effective advertising and sales promotion -- Chapter 9 Communicating effective advertising and promotional messages -- Chapter 10 Management of effective advertising -- Chapter 11 Consumer-oriented advertising and sales promotion -- Chapter 12 The economics of advertising -- Chapter 13 Legal and ethical issues affecting advertising -- Chapter 14 Advertising in a multicultural market -- Chapter 15 Planning your future in advertising.
BSBA-Marketing Management
English
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