Custom enterprise.com : every product, every price, every message / Gaby Wiegran and Hardy Koth.
Material type: TextPublisher: London : Pearson Education, c2000Description: xv, 216 pages : 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0273649191 [paperback]Subject(s): New products | Product management | Management and Business StudiesDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | 658.575 W63 2000 (Browse shelf) | Available | 3UCBL000003424 |
Includes index.
Contents: Part I Introduction -- Part II Customization as a key success factor -- Part III Basic concepts for customization -- Part IV Customized communication -- Part V Customized production -- Part VI Customized pricing -- Part VII Outlook.
BSBA-Marketing Management
English
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