Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextSeries: The Irwin series in marketingPublisher: New York : McGraw-Hill Companies, Inc., c2008Edition: Seventh editionDescription: xii, 299 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071263634 [paperback]Subject(s): Marketing -- United States -- ManagementDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.802 L52 2008 (Browse shelf) | Available | 3UCBL000005777 |
Includes bibliographical references and index
Contents: Preface,acknowledgement,about the authors; Chapter 1:Marketing planning -- Chapter 2:Defining the competitive set -- Chapter 3:Industry analysis -- Chapter 4:Competitor analysis -- Chapter 5:Customer analysis -- Chapter 6:Market potentials and sales forecasting -- Chapter 7:Developing marketing strategy; includes appendices
BSBA-Marketing Management
English
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