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Influencing attitudes and changing behavior : a basic introduction to relevant methodology, theory, and applications. [by] Philip Zimbardo and Ebbe B. Ebbesen; in collaboration with Christina Maslach.

By: Zimbardo, Philip GContributor(s): Ebbesen, Ebbe B | Maslach, Christina [ in collaboration with ]Material type: Text

TextSeries: Topics in social psychologyPublisher: Reading, Mass. : Addison-Wesley Pub. Co., c1969Description: ix, 148 pagesContent type: text Media type: unmediated Carrier type: volumeSubject(s): Attitude change

Contents:

Contents: 1 Posing problems in attitude and behavior modification -- 2 Considering where to look for answers, and what we know from social psychological studies -- 3 Examining the experiment as a general source of answers, and reviewing some representative studies -- 4 Critically analyzing the conceptualization, methodology,a nd interpretation of attitude change research -- 5 Reflecting the role of theory in attitude change -- 6 Focusing upon practical applications of principles of attitude and behavior change.

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Item type	Current location	Call number	Status	Date due	Barcode
Book	Stack	301.154 Z65 1969 (Browse shelf)	Available

Includes bibliographical references.

Contents: 1 Posing problems in attitude and behavior modification -- 2 Considering where to look for answers, and what we know from social psychological studies --
3 Examining the experiment as a general source of answers, and reviewing some representative studies -- 4 Critically analyzing the conceptualization, methodology,a nd interpretation of attitude change research -- 5 Reflecting the role of theory in attitude change -- 6 Focusing upon practical applications of principles of attitude and behavior change.

BSBA-Human Resouce Development Management

English

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