Customers preferences in choosing a food stall / Spencer Canoog [and three others].
Material type:
TextPublisher: Cebu City : University of Cebu, 2017Description: iv, 57 leaves : illustrationsContent type: text Media type: unmediated Carrier type: volumeSummary: Summary: In light of the current trend, food markets catering food stalls have been a big hit these days. Sugbo Mercado is a famous place for food stall. Furthermore, respondents profile and the significant differences between the profile and preferences in choosing a food stall are identified. This study utilized a descriptive survey method using a researcher-made questionnaire. Statistical treatments used for data analysis were simple percentage distributions that are the nominal measures,and median for the means and chi sqaure for determining the relationship between customers demographic profile and their preferences in choosing a food stall. The 140 respondents were the customers who have tried and eaten at Sugbo mercado and tambayan sa Lacion. The respondents are made to check between four numerical scales with the equivalent qualitative statements. Based on the result of the study the findings showed that the most important factor that can affect the customers preferences is the customers service with the highest median and mean result and it is followed by price promotion, setting, food type and ambiance. Therefore, by understanding the customers preference we can know what their likes and dislikes are and through this, we can improve the food stalls which will result in gaining more patrons.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Thesis
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Periodicals | T M44cu 2017 (Browse shelf) | Not for loan | 3UCBL000025039 |
Thesis (Degree of Bachelor of Science in Hotel and Restaurant Management) -- University of Cebu- Banilad, 2017.
Includes bibliographical references (leaves 45-47).
Summary: In light of the current trend, food markets catering food stalls have been a big hit these days. Sugbo Mercado is a famous place for food stall. Furthermore, respondents profile and the significant differences between the profile and preferences in choosing a food stall are identified. This study utilized a descriptive survey method using a researcher-made questionnaire. Statistical treatments used for data analysis were simple percentage distributions that are the nominal measures,and median for the means and chi sqaure for determining the relationship between customers demographic profile and their preferences in choosing a food stall. The 140 respondents were the customers who have tried and eaten at Sugbo mercado and tambayan sa Lacion. The respondents are made to check between four numerical scales with the equivalent qualitative statements. Based on the result of the study the findings showed that the most important factor that can affect the customers preferences is the customers service with the highest median and mean result and it is followed by price promotion, setting, food type and ambiance. Therefore, by understanding the customers preference we can know what their likes and dislikes are and through this, we can improve the food stalls which will result in gaining more patrons.
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