Real time : preparing for the age of the never satisfied customer / Regis McKenna.
Material type:
TextPublisher: Boston, Mass. : Harvard Business School Press, c1997Description: xi, 204 pages : illustrations (black and white) ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0875847943 [hardbound]Subject(s): Real-time data processing | Technology -- Sociological aspects| Item type | Current location | Call number | Status | Date due | Barcode |
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Subject Reference
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College Library Subject Reference | 658.406 M45 1997 (Browse shelf) | Available | 3UCBL000003298 |
Includes bibliographical references and index.
Contents: Acknowledgements -- Introduction: the collapse of time and space -- Keeping real time, real time -- 1 bits and bytes in perpetual motion -- 2 the never satisfied customer -- 3 what is the message when the medium is everywhere? -- 4 a brand new brand -- 5 the real time corporation -- 6 continuous discontinuous change -- 7 preparing for the eventuality of anything -- Epilogue -- Appendix: web sites -- Notes -- Index -- About the author
Adult
College of Business and Accountancy BSBA-Marketing Management
English
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