University of Cebu-Banilad Library catalog › Details for: Customers' satisfaction of KFC-Panagdait branch, Mabolo, Cebu City /

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Customers' satisfaction of KFC-Panagdait branch, Mabolo, Cebu City / Queen Medida, Jezrel Demol, Kayla Gabrielle Aranda.

By: Medida, Queen [author.]Contributor(s): Demol, Jezrel [author.] | Aranda, Kayla Gabrielle [author.]Material type: Text

TextPublisher: Cebu City, Philippines : University of Cebu-Banilad, c2023Description: 96 pages : illustration (black and white)Content type: text Media type: unmediated Carrier type: volumeSubject(s): Hospitality Management | Fast-food | Customer satisfactionSummary: The fast-food industry should grasp how other food industries are getting more competitive than ever and how the standards of the customers have escalated throughout the years. The industry must know that fast-food restaurants consistently deliver high-quality food, and excellent service can stand out. Customer satisfaction is vital for the success and sustainability of fast-food sectors. In today's competitive fast- food market, prioritizing customer satisfaction is likelier to thrive.The study was conducted to determine the customers' satisfaction with KFC-Panagdait Branch, Mabolo, Cebu City, as the basis for formulating an action plan. This study applied the descriptive-correlational research design using a researcher-made survey tool to gather data and used a simple random sampling technique. This study was conducted at KFC-Panagdait Branch, Mabolo, Cebu City, and there were one hundred forty-four (144) respondents during weekdays and one hundred sixty-eight (168) respondents during weekends, a total of three hundred twelve (312) respondents who were diners of the establishment. Statistical treatments used were percentage, weighted mean, and Chi-square of independence. More of the respondents were 26-29, females, college graduates, and Business Process Outsourcing [BPO] employees. Further, the respondents from KFC-Panagdait Branch, Mabolo, Cebu City, were highly satisfied regarding the products, services,price, and ambiance of the fast-food restaurant. Furthermore, there is a significant relationship between the profile of the respondents and their responses regarding their satisfaction in KFC-Panagdait Branch, Mabolo, Cebu City. In conclusion, customer satisfaction is characterized as the degree of word-of- mouth to every customer who experiences dining in a fast food restaurant. Satisfied customers are more likely to become patrons or repeat customers who will also be the key factor in increasing revenue as they share their satisfaction while referring others which creates a positive impact on the fast food restaurant.

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Item type	Current location	Call number	Status	Date due	Barcode
Thesis	College Library Periodicals	T M46cu 2023 (Browse shelf)	Not for loan		3UCBL000028129

The fast-food industry should grasp how other food industries are getting more competitive than ever and how the standards of the customers have escalated throughout the years. The industry must know that fast-food restaurants consistently deliver high-quality food, and excellent service can stand out. Customer satisfaction is vital for the success and sustainability of fast-food sectors. In today's competitive fast- food market, prioritizing customer satisfaction is likelier to thrive.The study was conducted to determine the customers' satisfaction with KFC-Panagdait Branch, Mabolo, Cebu City, as the basis for formulating an action plan.

This study applied the descriptive-correlational research design using a researcher-made survey tool to gather data and used a simple random sampling technique. This study was conducted at KFC-Panagdait Branch, Mabolo, Cebu City, and there were one hundred forty-four (144) respondents during weekdays and one hundred sixty-eight (168) respondents during weekends, a total of three hundred twelve (312) respondents who were diners of the establishment. Statistical treatments used were percentage, weighted mean, and Chi-square of independence.

More of the respondents were 26-29, females, college graduates, and Business Process Outsourcing [BPO] employees. Further, the respondents from KFC-Panagdait Branch, Mabolo, Cebu City, were highly satisfied regarding the products, services,price, and ambiance of the fast-food restaurant. Furthermore, there is a significant relationship between the profile of the respondents and their responses regarding their satisfaction in KFC-Panagdait Branch, Mabolo, Cebu City.

In conclusion, customer satisfaction is characterized as the degree of word-of- mouth to every customer who experiences dining in a fast food restaurant. Satisfied customers are more likely to become patrons or repeat customers who will also be the key factor in increasing revenue as they share their satisfaction while referring others which creates a positive impact on the fast food restaurant.