Essentials of marketing / Paul Baines, Chris Fill, Kelly Page
Material type: TextPublisher: Oxford : Oxford University Press, c2013Description: xxiii, 413 pages : illustrations (chiefly color) ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780199646500 [paperback]Subject(s): MarketingDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
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Book | 658.8 B16 2013 (Browse shelf) | Available | 3UCBL000016962 |
Includes bibliographical references (pages 385-386), glossary and index
Contents: Part 1: Marketing fundamentals -- Part 2: Principles of marketing management -- Part 3: The marketing mix principles -- Part 4: Principles of relational marketing
MEGATEXTS P 3465.00 BSBA-Marketing Management
English
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