The marketing pocketbook / Neil Russell-Jones.
Material type:
TextPublisher: Hants, U.K. : Management Pocketbooks, c1996Description: 126 pages : 14 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1870471407 [paperback]Subject(s): Marketing -- Handbooks, manuals, etc
Contents:
Contents: Introduction -- What is marketing? -- Researching your customers -- Market-research methods -- Developing a marketing strategy -- Understanding the marketing mix -- Marketing planning -- Tactics -- Being market-led in practice.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Reserved (Main) | 658.80 J71 1996 (Browse shelf) | Available | 3UCBL000021827 |
Contents: Introduction -- What is marketing? -- Researching your customers -- Market-research methods -- Developing a marketing strategy -- Understanding the marketing mix -- Marketing planning -- Tactics -- Being market-led in practice.
BSBA-Marketing Management
English
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