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Pricing strategy : price levels, price discounts, and price structures / Tim J. Smith Wiglaf Pricing.

By: Smith, Tim J [author.]Material type: Text

TextPublisher: Singapore : Cengage Learning Asia Pte Ltd, c2012Edition: Philippine editionDescription: 364 pages : illustrations (black and white) ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814384865 [paperback]Subject(s): Pricing

Contents:

Part 1 Setting the price -- Chapter 1 Boundaries of good price -- Chapter 2 Profit's sensitivity to price -- Chapter 3 Customer perception-driven pricing -- Chapter 4 Price to value -- Chapter 5 Psychological influences on price sensitivity -- Part 2 Managing price variances -- Chapter 6 Price segmentation -- Chapter 7 Price promotions -- Chapter 8 Discount management -- Part 3 Establishing price structures -- Chapter 9 Price structures and multipart pricing -- Chapter 10 Add-ons, accessories, and complementary products -- Chapter 11 Versioning -- Chapter 12 Bundling -- Chapter 13 Subscription and customer lifetime value -- Chapter 14 Yield management -- Part 4 Pricing strategy -- Chapter 15 Competition and pricing -- Chapter 16 Product life cycle pricing -- Chapter 17 Pricing decisions and the law by Dennis P. W. Johnson -- Index.

Summary: "Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: PRICE LEVELS, PRICE DISCOUNTS AND PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making." -- Provided by the pulisher

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	658.816 Sm51 2012 (Browse shelf)	Available		3UCBL000029122

Includes bibliographical references and index.

"Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: PRICE LEVELS, PRICE DISCOUNTS AND PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making." -- Provided by the pulisher