University of Cebu-Banilad Library

Marketing in Asia / Roger A. Kerin [and three others].

By: Kerin, Roger AContributor(s): Theng, Lau Geok | Hartley, Steven W | Rudelius, WilliamMaterial type: TextTextPublisher: New York : McGraw-Hill Education, c2013Edition: Second editionDescription: lvi, 822 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814626040 [newsprint]Subject(s): Marketing -- Asia
Contents:
Contents: Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3 Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.
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Item type Current location Call number Status Date due Barcode
Book Book
658.80095 K45 2013 (Browse shelf) Available 3UCBL000022901

Includes bibliographical references and index.

Contents: Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3 Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.

C & E Publishing BSBA-Marketing Management

English

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