Emotional capital : maximising the intangible assets at the heart of brand and business success / Kevin Thomson
Material type: TextPublisher: Oxford, United Kingdom : Capstone, 1998Description: xviii, 340 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1841120987 [newsprint]Subject(s): Employee motivation | Personnel management -- Psychological aspects | Psychology, IndustrialDDC classification: Online resources: Publisher descriptionItem type | Current location | Call number | Status | Date due | Barcode |
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Book | College Library | 658.314 T38 1998 (Browse shelf) | Available | 3UCBL000017359 |
Includes bibliographical references (pages [325]-330) and index
Contents: 1 Intellectual versus emotional capital -- 2 Elements of emotional capital, inside and out -- 3 The past, present and future of emotional capital: a timeline -- 4 A strategic approach to managing your internal customers -- 5 The six dimensions of marketing-driven relationships -- 6 Processes for business success: the six is -- 7 Climate, language and culture -- 8 The new financial model - from volume to value to vision
Cagnaan Book Sales P 320.00
English
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