Forecasting tourism demand / Gopal Verma.
Material type:
Item type | Current location | Call number | Status | Date due | Barcode |
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College Library Subject Reference | 338.4791 V59 2023 (Browse shelf) | Available | 3UCBL000028736 |
Includes bibliographical references and index.
Contents: 1. The demand for tourism -- 2. Empirical studies for tourism demand -- 3. Tourism as a development strategy -- 4. Priorities of tourism policies and plans -- 5. Tourism human resources -- 6. Tourism in an international context -- 7. The economic impact of tourism -- 8. The hospitality sector -- 9. Defining and analysing tourism and its impact.
"This book is ideal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists." --Provided by the publisher
Adult
Lopez, Edilyn College of Tourism Management Tourism
Text in English
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