Service quality assessment of Chowking-Mandaue City branch / Maria Theresa A. Villamor, Marie Ann B. Golez, Ericka Faye C. Pino.
Material type:
TextPublisher: Cebu City, Philippines : University of Cebu-Banilad, c2023Description: 100 pages : illustration (black and white)Content type: text Media type: unmediated Carrier type: volumeSubject(s): Facilities | Security and safety | Survey questionnaireSummary: Service quality is an essential factor in a fast-food restaurant industry, and it can create a positive customer experience. Fast-food restaurants not only focus on service quality but also on terms of facilities, staff, security, and safety to satisfy the customers. This study aimed to service quality assessment of the Chowking-Mandaue City Branch; this study utilized a descriptive survey research design method, and data gathering uses a survey questionnaire as the primary tool. This study was conducted in the Chowking- Mandaue City Branch. In analyzing the data, the researchers used the following statistical tools: simple percentage, weighted mean, and chi-square test of independence.
It involves one hundred ninety-six (196) randomly selected actual respondents. According to the study's findings, more customers were 24 to 29 years old (28.57%). The data showed that most respondents were female (58.16%). As for educational attainment, respondents were college graduates with bachelor's degrees (44.90%). Moreover, the service quality assessment of the Chowking-Mandaue City Branch was excellent in terms of facilities, staff, security, and safety. The results show no significant relationship between the profile of the respondents and the service quality assessment of the Chowking-Mandaue City Branch in terms of facilities, staff, security, and safety. The findings were used to develop a proposed action plan for the service quality assessment at the Chowking-Mandaue City Branch. In conclusion, to provide excellent service, it is essential to consider the facilities, staff, security, and safety of the establishment.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Thesis
|
College Library Periodicals | T V71se 2023 (Browse shelf) | Not for loan | 3UCBL000028131 |
Service quality is an essential factor in a fast-food restaurant industry, and it can create a positive customer experience. Fast-food restaurants not only focus on service quality but also on terms of facilities, staff, security, and safety to satisfy the customers. This study aimed to service quality assessment of the Chowking-Mandaue City Branch; this study utilized a descriptive survey research design method, and data gathering uses a survey questionnaire as the primary tool. This study was conducted in the Chowking- Mandaue City Branch. In analyzing the data, the researchers used the following statistical tools: simple percentage, weighted mean, and chi-square test of independence.
It involves one hundred ninety-six (196) randomly selected actual respondents. According to the study's findings, more customers were 24 to 29 years old (28.57%). The data showed that most respondents were female (58.16%). As for educational attainment, respondents were college graduates with bachelor's degrees (44.90%). Moreover, the service quality assessment of the Chowking-Mandaue City Branch was excellent in terms of facilities, staff, security, and safety. The results show no significant relationship between the profile of the respondents and the service quality assessment of the Chowking-Mandaue City Branch in terms of facilities, staff, security, and safety. The findings were used to develop a proposed action plan for the service quality assessment at the Chowking-Mandaue City Branch. In conclusion, to provide excellent service, it is essential to consider the facilities, staff, security, and safety of the establishment.
Adult
Osorno, Rene College of Hospitality Management Hospitality Management
Text in English
There are no comments on this title.