University of Cebu-Banilad Library

Custom enterprise.com : every product, every price, every message / Gaby Wiegran and Hardy Koth.

By: Wiegran, GabyContributor(s): Koth, HardyMaterial type: TextTextPublisher: London : Pearson Education, c2000Description: xv, 216 pages : 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0273649191 [paperback]Subject(s): New products | Product management | Management and Business StudiesDDC classification:
Contents:
Contents: Part I Introduction -- Part II Customization as a key success factor -- Part III Basic concepts for customization -- Part IV Customized communication -- Part V Customized production -- Part VI Customized pricing -- Part VII Outlook.
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Item type Current location Call number Status Date due Barcode
Book Book
658.575 W63 2000 (Browse shelf) Available 3UCBL000003424

Includes index.

Contents: Part I Introduction -- Part II Customization as a key success factor -- Part III Basic concepts for customization -- Part IV Customized communication -- Part V Customized production -- Part VI Customized pricing -- Part VII Outlook.

BSBA-Marketing Management

English

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