Core concepts in hospitality and tourism : hospitality services marketing / authored and edited by 3G E-Learning LLC, USA.
Material type:
TextPublisher: New York : 3G E-Learning LLC, c2024Edition: 2nd EditionDescription: 307 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781984689153 [paperback]Subject(s): Hotel management | Restaurant management | Marketing| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Subject Reference
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College Library Subject Reference | 658.8 T41 2024 (Browse shelf) | Available | 3UCBL000028696 |
Includes bibliographical references and index.
Contents: 1 Marketing for hospitality and tourism -- 2 The marketing environment -- 3 Consumer markets and consumer buying behavior -- 4 Market segmentation -- 5 Promote tourism products and services -- 6 Electronic marketing -- 7 Planning of hospitality management.
"The book Core Concepts in Hospitality Services Marketing 2nd edition presents readers with a comprehensive understanding of marketing principles tailored specifically to the hospitality industry. By examining topics such as branding, pricing, distribution channels, and digital marketing techniques through real-world examples and case studies." --Provided by the publisher
Adult
Lopez, Edilyn College of Tourism Management Tourism
Text in English
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