1.
2.
Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev. by Kotler, Philip [author. ] | Keller, Kevin Lane [author. ] | Chernev, Alexander [author. ] .
Edition: Sixteenth edition ; Global edition. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: United Kingdom : Pearson Education Limited, c2022Availability: Items available for loan: College Library Call number: 658.8 K84 2022 (3).
3.
Marketing management / Dawn Iacobucci. by Iacobucci, Dawn [author. ] .
Edition: Second edition ; Philippine edition. Material type: Text; Literary form:
Not fiction
; Audience:
Adult;
Publisher: Pasig City, Philippines : Cengage Learning, c2012Availability: Items available for loan: College Library Call number: 658.8 L11 2012 (1).
4.
Principles of market research / Dr. Bonifacio P. Bairan. by Bairan, Bonifacio P [author.] .
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., c2025Availability: Items available for loan: College Library Call number: 658.83 B16 2025 (1).