University of Cebu-Banilad Library

Your search returned 7 results.

1.
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer ; [translated by Philip Gibbs].

by Kapferer,Jean-Noël.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Original language: French Publisher: New York : The Free Press, c1992Availability: Items available for loan: College LibraryCall number: 658.827 K14 1992 (1).

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2.
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen

by Kerpen, Dave.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: College LibraryCall number: 658.872 K45 2011 (1).

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3.
The brand mapping strategy : design, build, and accelerate your brand / by Karen Tiber Leland.

by Leland, Karen [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Irvine : Entrepreneur Press, c2016Online access: Contributor biographical information | Publisher description Availability: Items available for loan: College LibraryCall number: 658.827 L53 2016 (1).

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4.
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

by Temporal, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Wiley, c2000Online access: Table of Contents | Contributor biographical information | Publisher description Availability: Items available for loan: College LibraryCall number: 658.8 T24 2000 (1).

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5.
The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].

by Holloman, Christer [author.] | Adeyeri, Eb [co-author] | Bergelin, Johan [co-author] | Carroll, Ged [co-author] | Hallam, Jed [co-author] | Hoang, Tim [co-author] | Hobson, Neville [co-author] | Marrinan-Hayes, David [co-author] | Netzley, Michael [co-author] | Nooruddin, Zaheer [co-author] | Semple, Euan [co-author] | Tatton-Brown [co-author] | Veldhuijzen van Zanten, Boris [co-author] | Woolf, Jeremy [co-author] | Yenni, Alex [co-author] | Young, Simon [co-author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex, United Kingdom : Hoboken, New Jersey : John Wiley & Sons Ltd., c2012Other title: MBA.Online access: Cover image | Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: College LibraryCall number: 658.872 H72 2012 (1).

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6.
Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein.

by Goldstein, Beth [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, California : SAGE Publications, Inc., c2021Availability: Items available for loan: College LibraryCall number: 658.8 G57 2021 (1).

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7.
Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji.

by Mogaji, Emmanuel [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon, New York, NY : Routledge, c2021Availability: Items available for loan: College LibraryCall number: 659.2 M72 2021 (1).

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University of Cebu - Banilad | 6000, Gov. M. Cuenco Ave, Cebu City, 6000 Cebu, Philippines
Tel. 410 8822 local 7123| e-mail ucbaniladcampus.library@gmail.com

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