University of Cebu-Banilad Library catalog › Details for: Travel writing for tourism and city branding : urban place-writing methodologies /

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Travel writing for tourism and city branding : urban place-writing methodologies / by Charlie Mansfield and Jasna Potočnik Topler.

By: Mansfield, Charlie [author. ]Contributor(s): Topler, Jasna Potočnik [author. ]Material type: Text

TextPublisher: Abingdon, Oxon : Routledge, c2023Description: x, 168 pages : illustrations (black and white) ; 23 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9781032014692 [paperback]Subject(s): Tourism | Travel writing | City branding

Contents:

Contents: Introduction: who is commissioning, producing and reading value and place writing? -- 1 Introducing literary travel writing and place-making -- 2 Affect, experience and literary text -- 3 Travel writing in place branding -- 4 Value, axiology and written representation of place -- 5 Methodologies and practice -- 6 Case studies in cooperative travel writing -- 7 Evaluating writing for quality and value in mentoring -- 8 Conclusions, research futures and management implications.

Summary: "Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content." --Provided by the publisher

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	808.06691 M31 2023 (Browse shelf)	Available		3UCBL000029526

Includes bibliographical references and index.

"Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself.

The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development.

Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them.

Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding.

Examples of literary travel writing are carefully examined throughout and their affects refracted through further work.

Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content." --Provided by the publisher