Account based marketing for dummies / by Sangram Vajre.
Material type:
TextSeries: --For dummies: Publisher: Hoboken, NJ : John Wiley & Sons, Inc., c2016Description: xviii, 354 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119224853 [paperback]Subject(s): Marketing -- Key accounts | Selling -- Key accounts | Relationship marketing | Consumers -- Management | Industrial marketing -- Management | Industrial marketing -- Management | Marketing -- Key accounts | Relationship marketing | Selling -- Key accountsDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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Reserved (Main) | 658.804 V21 2016 (Browse shelf) | Available | 3UCBL000022540 |
Includes index.
Contents: Part 1 : Getting started with account-based marketing -- Part 2 : Identifying accounts for marketing. Targeting your best-fit accounts -- Part 3 : Expanding contacts into accounts -- Part 4 : Engaging accounts on their terms.
Part 5 : Turning customers into advocates -- Part 6 : Putting it all together -- Part 7 :The part of tens.
Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.
Megatext Php 2500.00 BSBA-Marketing Management
English
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