University of Cebu-Banilad Library

Your search returned 6 results.

1.
International marketing principles / Michael R. Czinkota and Ilkka A. Ronkainen

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: Ninth editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Andover : Cengage Learning, c2012Availability: Items available for loan: College LibraryCall number: 658.83 C99 2012 (1).

Place hold
2.
Marketing research / David A. Aaker [and three others]

by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S.

Edition: Eleventh editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, c2013Availability: Items available for loan: College LibraryCall number: 658.83 Aa41 2013 (1).

Place hold
3.
No cover image available No cover image available
Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson.

by Bodea, Tudor | Ferguson, Mark, 1969-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Business Expert Press, c2012Availability: Items available for loan: College LibraryCall number: 658.1554 B63 2012 (1).

Place hold
4.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie

by McQuarrie, Edward F.

Edition: Third EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, California : Sage Publications, c2012Availability: Items available for loan: College LibraryCall number: 658.83 M24 2012 (1).

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5.
No cover image available No cover image available
Marketing research and segmentation / Thomasina Gibson; George Ghan; Lesley Jones ; Video Education Australasia ; Classroom Video (Firm) [videorecording] :

by Gibson, Thomasina | Ghan, George | Jones, Lesley | Video Education Australasia ; Classroom Video (Firm).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bendigo, Vic. : Video Education Australasia/ Classroom Video, c2009Availability: Items available for loan: College Library (1).

Place hold
6.
Marketing with strategic empathy : inspiring strategy with deeper consumer insight / Claire Brooks.

by Brooks, Claire [author.].

Edition: First edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia : Kogan Page, c2016Availability: Items available for loan: College LibraryCall number: 658.802 B79 2016 (1).

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University of Cebu - Banilad | 6000, Gov. M. Cuenco Ave, Cebu City, 6000 Cebu, Philippines
Tel. 410 8822 local 7123| e-mail ucbaniladcampus.library@gmail.com

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