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Micro perspectives of tourism and hospitality / Dr. Grayfield T. Bajao, Dr. Rene D. Osorno, Dr. Roel A. Monsanto.

By: Bajao, Grayfield T [author.]Contributor(s): Osorno, Rene D [author.] | Monsanto, Roel A [author.]Material type: Text

TextPublisher: Quezon City, Philippines : WISEMAN'S BOOKS TRADING, INC., c2022Description: iii, 232 pages ; illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9786214182381Subject(s): micro perspective | tourism | hospitalty | accommodation

Contents:

Table of contents: Chapter 1: The nature and scope of tourism and hospitality industry -- Chapter 2: Tourism business value chain -- Chapter 3: The transportation sector of tourism -- Chapter 4: Lodging Accommodation -- Chapter 5: Travel and tours operations -- Chapter 6: Managing and marketing businesses in the tourism and hospitality industry.

Summary: This book entitled "Micro Perspectives of Tourism and Hospitality" is the quantification of the authors' passion and dedication in the pursuit of educating the future professionals and practitioners of the hospitality and tourism industry. Compressed into 6 chapters, this book contains important basic information which are necessary in order for the students to establish a core understanding of the nature and scope of tourism and hospitality industry, tourism business value chain, the transportation sector of tourism, lodging accommodation, travel and tours operations and managing and marketing businesses in the tourism and hospitality industry.

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Item type	Current location	Call number	Status	Barcode
Filipiniana	Filipiniana	Fil. 338.4791 B16 2022 (Browse shelf)	Available	3UCBL000026998
Filipiniana	Filipiniana	Fil. 338.4791 B16 2022 (Browse shelf)	Available	3UCBL000026999
Filipiniana	Filipiniana	Fil. 338.4791 B16 2022 (Browse shelf)	Available	3UCBL000027000

Includes bibliographical references.

This book entitled "Micro Perspectives of Tourism and Hospitality" is the quantification of the authors' passion and dedication in the pursuit of educating the future professionals and practitioners of the hospitality and tourism industry. Compressed into 6 chapters, this book contains important basic information which are necessary in order for the students to establish a core understanding of the nature and scope of tourism and hospitality industry, tourism business value chain, the transportation sector of tourism, lodging accommodation, travel and tours operations and managing and marketing businesses in the tourism and hospitality industry.

Osorno, Rene College of Hospitality Management HRM

English

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