000			02833nam a22003017a 4500
003			OSt
005			20190715083656.0
008			190423b xxu||||| |||| 00| 0 eng d
040			_aUniversity of Cebu- Banilad _cUniversity of Cebu- Banilad
100			_aTalle, Angela C.
245			_aLevel of customer satisfaction of selected coffee shops in Cebu City / _cJessa A. Borden [and three others].
260			_aCebu City : _bUniversity of Cebu, _c2018.
300			_aiv, 62 leaves :
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
501			_aThesis (Degree of Bachelor of Hotel and Restaurant Management) -- University of Cebu- Banilad, 2018.
520			_aSummary: Keeping and providing customer satisfaction is one of the biggest challenges in the industry of business nowadays. Sequentially, to increase customer satisfaction and customer loyalty, owners must seek knowledge about their customer's feedback to their establishment to improve their service quality. The study aims to determine the level of customer satisfaction of the selected coffee shops in Cebu City as perceived by its customer and help the establishment determine what lacks their services for them to gain customer loyalty and better customer service. The researchers will use the result of this study for a proposed intervention plan. The study was conducted at the two (2) selected Coffee Shops in Cebu City. There were forty (40) chosen respondents all in all. This study used a descriptive survey method utilizing a researcher- made questionnaire to gather data. Simple percentage, weighted mean, and chi-square were the statistical treatment used for the data analysis. This results showed that more male respondents patronize the coffee shops as compared to female. Most were ages 28-37. Majority of them were single and are Filipinos. Coffee, customer service, ambiance, and other amenities were highly satisfying. Also, a significant relationship was noted between three (3) sets of paired variables: gender, civil status, and nationality & level of satisfaction. However, a unanimous of no significant relationship was detected. Overall, there is no significant relationship between the personal profile of the respondents and perception with the coffee shop's coffee, services, and amenities. Hence, the null hypothesis was accepted. The study concludes that the level of customer satisfaction of the selected coffee shops in Cebu City is highly satisfying.
541			_xRene Osorno _yHRM and Tourism _zHRM
546			_aEnglish
700			_aMalapitan, Joey Jr. G.
700			_aSaladaga, Jerry Louis N.
700			_aBorden, Jessa A.
942			_2ddc _cTHE
998			_cKristine[new] _d04/23/2019
998			_cCharmaine[edited] _d06/21/2019
999			_c10059 _d10059