000			02537nam a22003017a 4500
003			OSt
005			20191218191131.0
008			191218b xxu||||| |||| 00| 0 eng d
040			_aUniversity of Cebu- Banilad _cUniversity of Cebu- Banilad
100			_aCincoflores, Ma. Renzyl.
245			_aLevel of customer satisfaction of milk tea shops in Cebu City / _cMa Renzyl Cincoflores and three others.
260			_aCebu City, Philippines : _b[Publisher not identified], _cc2019.
300			_aiv, 62 leaves :
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
501			_aThesis (Degree of Bachelor of Science in Hotel and Restaurant Management) -- University of Cebu-Banilad, 2019.
505			_aContents: Chapter 1. The Problem and its Scope -- Chapter 2. Presentations, Analysis and Interpretation of Data -- Chapter 3. Summary of findings, Conclusion and Recommendations.
520			_aSummary: Providing and maintaining customer satisfaction is one of the biggest challenges in the milk tea industry. Sequentially to increase customer satisfaction, owners must attempt better services through service quality. This study aimed to survey the level of customer satisfaction in a milk tea shop in Cebu. This study sought to address the following: First, the profile of the respondents regarding age, gender and occupation. Second, the customers perception of the milk tea's taste, amount of pearls, price, visual packaging, and varieties of flavors. The third is the significant relationship between the respondent's profile and their level of customer satisfaction of the selected milk tea shops. The study utilized a descriptive research design using a researcher-made questionnaire, which was completed by the respondents to determine the relationship between the profile of respondents and their level of customer satisfaction. The study was responded by randomly chosen 150 customers in Dakasi, Bubble Tea Station and Chatime. Data were treated using the simple percent, and weighted mean. The results showed that the customers perceived excellent in the milk tea's performance. Overall the questionnaire appears that milk tea is working. However, improvements was already made.
541			_xRene Osorno _yHRM and Tourism _zHRM
546			_aEnglish
700			_aDoble, Bryan D.,
700			_aCrisostomo, Kimberly Kaye G.,
700			_aJimenez, Gail Marie Therese.
942			_2ddc _cTHE
998			_cJanine [new] _d12/18/2019
999			_c10984 _d10984