| 000 | 01256nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230529102127.0 | ||
| 008 | 230529b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781647261962 | ||
| 040 |
_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad |
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| 100 |
_aSmith, Diane, _eauthor. |
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| 245 |
_aPrinciples of product management / _cDiane Smith. |
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| 260 |
_aNew York, NY 10017, USA : _bClanrye International, _cc2022. |
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| 300 |
_avi, 238 pages ; _billustrations, with cd; |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aTable of contents: Chapter 1 Product Management: an introduction -- Chapter 2 Strategic product management -- Chapter 3 Product development and marketing -- Chapter 4 Industrial Design: An overview -- Chapter 5 Computer automation in design -- Chapter 6 Packaging and labeling. | ||
| 541 |
_xBiore, Christopher _yCollege of Business and Accountancy _zBSBA-Marketing Management |
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| 546 | _aEnglish | ||
| 650 | _aProduct management | ||
| 650 | _aMarketing management | ||
| 942 |
_2ddc _cREF |
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| 998 |
_cKassandra[new] _d05/29/2023 |
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| 999 |
_c11565 _d11565 |
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