000			02876nam a22003137a 4500
003			OSt
005			20230529153257.0
008			230529b |||||||| |||| 00| 0 eng d
020			_a9781680956597 (pbk)
040			_aUniversity of Cebu - Banilad _cUniversity of Cebu - Banilad
100			_a 3G E-learning LLC, USA. _eauthor and editor.
245			_aSocial media and internet for multi level and network marketing / _bauthored and edited by 3G E-learning LLC, USA.
260			_aNew York, NY, USA : _b3G E-learning LLC, _cc2018.
300			_a220 pages : _bcolored illustrations, tables ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes index.
505			_aTable of contents: Chapter 1 Introduction to network marketing -- Chapter 2 Microblogging -- Chapter 3 Services marketing -- Chapter 4 Search engine optimization: SEO -- Chapter 5 Online advertising -- Chapter 6 Email marketing.
520			_aSummary: Social-media is not only a communication tool for enjoyment, but it is also a vital tool for marketing strategies in business world. The technology has leverage innovative modes of socializing, from facebook to twitter, man has become more social than ever before. But is the social media only limited to networking with the friends and reference groups or is more to it. This has been a big challenge for marketers to understand this consumer behavior. Since the interactions between people on these media are not only limited to personal chats but also include sharing experiences about purchases, preferences for brands and personal feelings about products. The tools are approaches for communicating with customers have changed greatly with the emergence of social media; therefore, businesses must learn how to use social media in a way that is consistent with their business plan. This is especially true for companies striving to gain a competitive advantage. This books examines current trends that focus on the use of social media as an extension of marketing strategy. In response to its growing acceptability, popularity and impact the businesses are also turning to social media to market, promote their products and to interact with their customer and understand their changing needs and behavior. Social media marketing can no longer be disassociated from a company's overall marketing strategy, forcing them to adopt not only a data-driven approach but also a test-and-learn mindset that can handle an ever-changing environment.
541			_xBiore, Christopher _yCollege of Business and Accountancy _zBSBA-Marketing Management _h₱ 2,962.50
546			_aEnglish
650			_aDigital media.
650			_aInternet.
650			_aSocial networks.
942			_2ddc _cREF
998			_cJanna [new] _d05/29/2023
999			_c11569 _d11569