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020 _a9786214182381
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aBajao, Grayfield T.,
_eauthor.
245 _aMicro perspectives of tourism and hospitality /
_cDr. Grayfield T. Bajao, Dr. Rene D. Osorno, Dr. Roel A. Monsanto.
260 _aQuezon City, Philippines :
_bWISEMAN'S BOOKS TRADING, INC.,
_cc2022.
300 _aiii, 232 pages ;
_billustrations.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references.
505 _aTable of contents: Chapter 1: The nature and scope of tourism and hospitality industry -- Chapter 2: Tourism business value chain -- Chapter 3: The transportation sector of tourism -- Chapter 4: Lodging Accommodation -- Chapter 5: Travel and tours operations -- Chapter 6: Managing and marketing businesses in the tourism and hospitality industry.
520 _aThis book entitled "Micro Perspectives of Tourism and Hospitality" is the quantification of the authors' passion and dedication in the pursuit of educating the future professionals and practitioners of the hospitality and tourism industry. Compressed into 6 chapters, this book contains important basic information which are necessary in order for the students to establish a core understanding of the nature and scope of tourism and hospitality industry, tourism business value chain, the transportation sector of tourism, lodging accommodation, travel and tours operations and managing and marketing businesses in the tourism and hospitality industry.
541 _xOsorno, Rene
_yCollege of Hospitaly Management
_zHRM
541 _xOsorno, Rene
_yCollege of Hospitaly Management
_zHRM
541 _xOsorno, Rene
_yCollege of Hospitaly Management
_zHRM
546 _aEnglish
650 _amicro perspective
650 _atourism
650 _ahospitalty
650 _aaccommodation
700 _aOsorno, Rene D.,
_eauthor.
700 _eauthor.
_aMonsanto, Roel A.,
942 _2ddc
_cFIL
998 _cKassandra[new]
_d06/05/2023
999 _c11585
_d11585