| 000 | 02831cam a2200469 a 4500 | ||
|---|---|---|---|
| 001 | 15508734 | ||
| 003 | OSt | ||
| 005 | 20240808155639.0 | ||
| 008 | 081103s2010 mauab b 001 0 eng | ||
| 010 | _a 2008045879 | ||
| 020 | _a9781260598230 [paperback] | ||
| 040 |
_aDLC _cDLC _dYDXCP _dBAKER _dBTCTA _dC#P _dDLC |
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| 082 | 0 | 0 | _222 |
| 100 | 1 |
_aMarshall, Greg W., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing management / _cGreg W. Marshall, Mark W. Johnston. |
| 250 | _aFourth edition. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill, _cc2023. |
||
| 300 |
_axxiv, G-16, I-28, 407 pages : _billustrations (black and white) ; _c29 cm. |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes glossary and index. | ||
| 505 | _aChapter 1 Marketing in today's business milieu -- Chapter 2 Marketing foundations: global, ethical, sustainable -- Chapter 3 Elements of marketing strategy, planning, and competition -- Chapter 4 Market research essentials -- Chapter 5 CRM, big data, and marketing analytics -- Chapter 6 Understand consumer and business markets -- Chapter 7 Segmentation, target marketing, and positioning -- Chapter 8 Product strategy and new product development --- Chapter 11 Manage pricing decisions -- Chapter 12 Manage marketing channels, logistics, and supply chain -- Chapter 13 Promotion essentials: legacy approaches and personal selling. | ||
| 520 | _a"This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format."--Provided by the Publisher | ||
| 521 | _aAdult | ||
| 541 |
_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBSBA-Marketing Management |
||
| 541 |
_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBSBA-Marketing Management |
||
| 541 |
_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBSBA-Marketing Management |
||
| 546 | _aText in English | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aJohnston, Mark W., _eauthor. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 998 |
_cJanna [new] _d10/26/2023 |
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| 998 |
_cJanna [added] _d10/26/2023 |
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| 998 |
_cJanna [added] _d10/26/2023 |
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| 999 |
_c11921 _d11921 |
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