000			02861nam a22003617a 4500
003			OSt
005			20240704161542.0
008			240702b |||||||| |||| 00| 0 eng d
020			_a9789811394140 [paperback]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aMazzarol, Tim, _d1957- _eauthor.
245			_aEntrepreneurship and innovation : _btheory, practice and context / _cTim Mazzarol, Sophie Reboud.
250			_aFourth edition.
260			_aSingapore : _bSpringer, _cc2020.
300			_axxvi, 509 pages : _billustrations (black and white) ; _c22 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
490			_a Springer Texts in Business and Economics
504			_aIncludes bibliographical references.
505			_a1 Entrepreneurs as a social and economic process -- 2 The entrepreneur -- 3 The entrepreneurial process -- 4 Entrepreneurship and innovation in large firms -- 5 Innovation in small firms -- 6 Adoption and diffusion of innovation -- 7 Planning, business models and strategy -- 8 Risk management in innovation -- 9 Disruptive innovation and the commercialisation of technology -- 10 Screening opportunities and assessing markets -- 11 Team building, company leadership and strategic alliances -- 12 Financing the venture --13 Intellectual property management 14 Social entrepreneurship and co-operative and mutual enterprise.
520			_a"This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacificregion." --Provided by the publisher
521			_aAdult
541			_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBSBA-Marketing Management
546			_aText in English
650			_a Entrepreneurship
650			_aManagement
650			_aIndustrial management
700			_aRebound, Sophie, _eauthor.
942			_2ddc _cBK
998			_cJanna [new] _d07/02/2024
999			_c12470 _d12470