000 01188nam a22002657a 4500
003 OSt
005 20241009130121.0
008 240827b |||||||| |||| 00| 0 eng d
020 _a9781591846215 [paperback]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aSegall, Ken,
_eauthor.
245 _aInsanely simple :
_b the obsession that drives Apple's success /
_cKen Segall.
260 _aNew York :
_bPortfolio/Penguin,
_cc2013.
300 _axiii, 239 pages :
_billustration (black and white) ;
_c22 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
520 _a"Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals" -- Provided by the publisher
521 _aAdult
541 _xBiore, Christopher
_yCollege of Business and Accountancy
_zBusiness / Management
546 _aText in English
942 _2ddc
_cBK
998 _cRoel [new]
_d08/27/2024
999 _c12613
_d12613