| 000 | 01450nam a22003257a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240912091024.0 | ||
| 008 | 240910b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781680948851 [paperback] | ||
| 040 |
_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad |
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| 245 |
_aTheory, practice and techniques in tourism marketing / _cauthored and edited by 3G E-Learning LLC, USA. |
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| 260 |
_aNew York, NY : _b3G E-Learning LLC, USA, _cc2018. |
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| 300 |
_aviii, 323 pages : _billustrations (black and white) ; |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aChapter 1 Introduction to tourism marketing -- Chapter 2 Services marketing -- Chapter 3 Promote tourism products and services -- Chapter 4 Marketing mix -- Chapter 5 Market segmentation in tourism -- Chapter 6 Tourism destination management. | ||
| 521 | _aAdult | ||
| 541 |
_aDonation _xLopez, Edilyn _yCollege of Tourism Management _zTourism |
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| 541 |
_aDonation _xLopez, Edilyn _yCollege of Tourism Management _zTourism |
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| 546 | _aText in English | ||
| 650 | _aMarketing | ||
| 650 |
_aTourism _xMarketing |
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| 710 |
_a3G E-Learning LLC, USA, _eauthored and edited by |
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| 942 |
_2ddc _cBK |
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| 998 |
_cJanna [new] _d09/10/2024 |
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| 998 |
_cJanna [added] _d09/12/2024 |
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| 999 |
_c12706 _d12706 |
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