000			02225nam a22003857a 4500
003			OSt
005			20241018134808.0
008			241003b |||||||| |||| 00| 0 eng d
020			_a[hardbound]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aNoynay, Jean Mary Grace _eauthor.
245			_aMarketing analysis : _bmilk tea industry in Mandaue City / _cJean Mary Grace Noynay, Charmaine Perocho, Aika May Garde, Aimee Lery Presbitero and Kimberly Dominique Turtoga.
260			_aCebu City, Philippines : _bUniversity of Cebu-Banilad, _cc2023.
300			_ai, 101 pages : _bcolored illustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes references.
505			_aChapter 1 The problem and its scope -- Introduction -- Rationale of the study -- Theoretical background -- The problem -- Statement of the problem -- Statement of null hypothesis -- Significance of the study -- Research methodology -- Research design -- Research environment -- Research instrument -- Research respondents -- Dry run procedure -- Research procedures -- Data collection -- Data analysis -- Ethical considerations -- Trustworthiness of the research -- Definition of terms -- Chapter 2 Presentation, analysis, and interpretation of data -- Profile of the respondents -- Level of satisfaction -- Results of the test of satisfaction on the relationship between respondents' profile and their level of satisfaction with a selected milk tea shop in Mandaue City, Cebu -- Chapter 3 Summary, findings, conclusion, and recommendations.
521			_aAdult
541			_xBiore, Christopher _yCollege of Business and Accountancy _zAccountancy
546			_aEnglish
650			_amilk tea satisfaction
650			_aproduct
650			_apromotion
650			_adsecriptive-survey research
700			_a Perocho, Charmaine _eauthor.
700			_aGarde, Aika May _eauthor.
700			_aPresbitero, Aimee Lery _eauthor.
700			_aTurtoga, Kimberly Dominique _eauthor.
942			_2ddc _cPM
998			_cArgenette [new] _d10/03/2024
998			_cHannah [added] _d10/03/2024
999			_c12843 _d12843