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040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aCuervo, Maria Christal T.,
_eauthor.
245 _aSustainability of small enterprises in food parks in Cebu /
_cMaria Christal T. Cuervo, Jaemelle Paul V. Hofileña, Raye Kalayan Fuentes.
260 _aCebu City, Philippines :
_bUniversity of Cebu-Banilad,
_cc2023.
300 _a98 pages :
_billustration (black and white) ;
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
520 _aSustainability, a complex concept requiring financial prudence, ethical business practices, and adaptability, is challenging for all businesses. However, despite their limited resources, access to financing, and competition, small enterprises have shown remarkable resilience. This study, conducted in various food parks in Cebu, including JJ Marketplace, Compostela Food Park, Sugbo Sentral, Sugbo Mercado-IT Park, and Sugbo Mercado-Cebu Business Park, aimed to determine the sustainability of these small enterprises. The study used a descriptive survey research design, with data collected primarily by a research survey questionnaire. The data was then evaluated using statistical methods such as frequency count and simple percentage, weighted mean, and chi-square test of independence. The study, involving thirty (30) purposively selected actual respondents in different food parks in Cebu, revealed promising findings. Most respondents were sole proprietors, operating with business permits, offering grilled pork, and starting with an initial capital of Php 10,000.00 to Php 30,000.00. Importantly, the respondents from various food parks in Cebu demonstrated high sustainability in their operations, product sourcing, and marketing strategies. The study also found no significant relationship between the respondents' profiles and their perception of sustainability. These findings highlight the potential for small enterprises in food parks in Cebu to thrive and grow, particularly by adopting the sustainable food business primer, which can help sustain their operations, product sourcing, and marketing strategies in the food business industry, particularly in food parks.
521 _aAdult
541 _xOsorno, Rene
_yCollege of Hospitaly Management
_zHospitality Management
546 _aText in English
650 _aHospitality management
650 _aSmall enterprises
650 _aSustainability
700 _aHofileña, Jaemelle Paul V.,
_eauthor.
700 _aFuentes, Raye Kalayan,
_eauthor.
942 _2ddc
_cPM
998 _cRoel [new]
_d10/28/2024
999 _c12989
_d12989