000			02360nam a22003257a 4500
003			OSt
005			20241126100348.0
008			241030b |||||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aRontale, Shaun Henry, _eauthor.
245			_aGauging customer's perceptions at the Daily Grind Cafe, Cebu / _cShaun Henry Rontale, Danica Gayle Cinco, April Rose Santillan, Sheralin Grace Salve.
260			_aCebu City, Philippines : _bUniversity of Cebu-Banilad, _cc2024.
300			_a78 pages : _billustration (black and white) ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
520			_aCafé shops have become popular gathering places for various community activities, such as studying, socializing, and connecting with others. However, the coffee industry faces persistent challenges related to poor customer service and experiences. This study used a descriptive and correlational survey research design to explore customers' perceptions of visiting The Daily Grind Café in Cebu in terms of product offer, physical environment, service quality, and price. The results showed that most customers were young adults between 18 and 23 years old, Filipinos, and college graduates. Customers strongly agreed that the café excels in product offering, physical environment, service quality, and pricing. The study also found a significant relationship between the respondents' profiles, including nationality and educational attainment, and their perceptions of the café. The researchers concluded that to impress customers, a hybrid café like The Daily Grind must not only satisfy them with its products but also focus on creating a comfortable, relaxing atmosphere and providing high-quality service, which led to loyalty and positive expectations.
521			_aAdult
541			_xOsorno, Rene _yCollege of Hospitaly Management _zHospitality Management
546			_aText in English
650			_aCustomer perception
650			_aService quality
650			_aPhysical environment
700			_aCinco, Danica Gayle, _eauthor.
700			_aSantillan, April Rose, _eauthor.
700			_aSalve, Sheralin Grace, _eauthor.
942			_2ddc _cPM
998			_cRoel [new] _d10/30/2024
999			_c12993 _d12993