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040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aBelamide, Rhea Rose Y.,
_eauthor.
245 _aCustomers' satisfaction of the Park Social Resto Bar in Cebu City /
_cRhea Rose Y. Belamide, Kharen B. Alin, Albert T. Heyrana, Krezelle Rose C. Landao.
260 _aCebu City, Philippines :
_bUniversity of Cebu-Banilad,
_cc2023.
300 _a110 pages :
_billustration (black and white) ;
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
520 _aCustomer satisfaction is the favorable response that clients have to the businesses' goods or services. Companies need to retain customers and gain their loyalty. Due to the pressure of competition and the diversity of consumer wants, many firms find it difficult to achieve the objective of customer happiness. This study was conducted to determine customer satisfaction with The Park Social Resto-Bar in Cebu City. The findings of this study served as the foundation for a proposed action plan. The study utilized a descriptive-correlational research design using a self- administered questionnaire (SAQ), which gathered the data from the respondents in an in- depth and unbiased manner. The research respondents were one hundred sixteen (116) local customers who dine at The Park Social Resto Bar, Cebu IT Park and were in the age bracket of 18-45 years old. The researchers utilized both random cluster sampling and convenience sampling concurrently, selecting respondents based on their readiness and willingness to take part in the study. The research instrument used in gathering data was a researcher- designed questionnaire that had undergone pilot testing to ascertain its functionality and reliability. For data analysis, weighted mean, Chi-square test of independence, and SPSS software were used. The findings revealed that most of Park Social's customers were in the 18-24 age bracket, mostly single, and the majority of them were college graduates. Further, the findings show that the customers of Park Social were highly satisfied in terms of facility maintenance, food and beverages, service, sanitation, and safety. To conclude, the study found a significant relationship between the customers' age, civil status, and educational attainment and their satisfaction with The Park Social Resto-Bar in Cebu City.
521 _aAdult
541 _xOsorno, Rene
_yCollege of Hospitaly Management
_zHospitality Management
546 _aText in English
650 _aDescriptive-correlational
650 _aIT Park Cebu City
650 _aCustomer satisfaction
700 _aAlin, Kharen B.,
_eauthor.
700 _aHeyrana, Albert T.,
_eauthor.
700 _aLandao, Krezelle Rose C.,
_eauthor.
942 _2ddc
_cPM
998 _cRoel [new]
_d10/30/2024
999 _c12994
_d12994