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040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aVillamor, Maria Theresa A.,
_eauthor.
245 _aService quality assessment of Chowking-Mandaue City branch /
_cMaria Theresa A. Villamor, Marie Ann B. Golez, Ericka Faye C. Pino.
260 _aCebu City, Philippines :
_bUniversity of Cebu-Banilad,
_cc2023.
300 _a100 pages :
_billustration (black and white) ;
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
520 _aService quality is an essential factor in a fast-food restaurant industry, and it can create a positive customer experience. Fast-food restaurants not only focus on service quality but also on terms of facilities, staff, security, and safety to satisfy the customers. This study aimed to service quality assessment of the Chowking-Mandaue City Branch; this study utilized a descriptive survey research design method, and data gathering uses a survey questionnaire as the primary tool. This study was conducted in the Chowking- Mandaue City Branch. In analyzing the data, the researchers used the following statistical tools: simple percentage, weighted mean, and chi-square test of independence. It involves one hundred ninety-six (196) randomly selected actual respondents. According to the study's findings, more customers were 24 to 29 years old (28.57%). The data showed that most respondents were female (58.16%). As for educational attainment, respondents were college graduates with bachelor's degrees (44.90%). Moreover, the service quality assessment of the Chowking-Mandaue City Branch was excellent in terms of facilities, staff, security, and safety. The results show no significant relationship between the profile of the respondents and the service quality assessment of the Chowking-Mandaue City Branch in terms of facilities, staff, security, and safety. The findings were used to develop a proposed action plan for the service quality assessment at the Chowking-Mandaue City Branch. In conclusion, to provide excellent service, it is essential to consider the facilities, staff, security, and safety of the establishment.
521 _aAdult
541 _xOsorno, Rene
_yCollege of Hospitaly Management
_zHospitality Management
546 _aText in English
650 _aFacilities
650 _aSecurity and safety
650 _aSurvey questionnaire
700 _aGolez, Marie Ann B.,
_eauthor.
700 _aGolez, Marie Ann B.,
_eauthor.
942 _2ddc
_cPM
998 _cRoel [new]
_d10/30/2024
999 _c12995
_d12995