000			03177nam a22003137a 4500
003			OSt
005			20241126100425.0
008			241030b |||||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aMedida, Queen, _eauthor.
245			_aCustomers' satisfaction of KFC-Panagdait branch, Mabolo, Cebu City / _cQueen Medida, Jezrel Demol, Kayla Gabrielle Aranda.
260			_aCebu City, Philippines : _bUniversity of Cebu-Banilad, _cc2023.
300			_a96 pages : _billustration (black and white) ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
520			_aThe fast-food industry should grasp how other food industries are getting more competitive than ever and how the standards of the customers have escalated throughout the years. The industry must know that fast-food restaurants consistently deliver high-quality food, and excellent service can stand out. Customer satisfaction is vital for the success and sustainability of fast-food sectors. In today's competitive fast- food market, prioritizing customer satisfaction is likelier to thrive.The study was conducted to determine the customers' satisfaction with KFC-Panagdait Branch, Mabolo, Cebu City, as the basis for formulating an action plan. This study applied the descriptive-correlational research design using a researcher-made survey tool to gather data and used a simple random sampling technique. This study was conducted at KFC-Panagdait Branch, Mabolo, Cebu City, and there were one hundred forty-four (144) respondents during weekdays and one hundred sixty-eight (168) respondents during weekends, a total of three hundred twelve (312) respondents who were diners of the establishment. Statistical treatments used were percentage, weighted mean, and Chi-square of independence. More of the respondents were 26-29, females, college graduates, and Business Process Outsourcing [BPO] employees. Further, the respondents from KFC-Panagdait Branch, Mabolo, Cebu City, were highly satisfied regarding the products, services,price, and ambiance of the fast-food restaurant. Furthermore, there is a significant relationship between the profile of the respondents and their responses regarding their satisfaction in KFC-Panagdait Branch, Mabolo, Cebu City. In conclusion, customer satisfaction is characterized as the degree of word-of- mouth to every customer who experiences dining in a fast food restaurant. Satisfied customers are more likely to become patrons or repeat customers who will also be the key factor in increasing revenue as they share their satisfaction while referring others which creates a positive impact on the fast food restaurant.
521			_aAdult
541			_xOsorno, Rene _yCollege of Hospitaly Management _zHospitality Management
546			_aText in English
650			_aHospitality Management
650			_aFast-food
650			_aCustomer satisfaction
700			_aDemol, Jezrel, _eauthor.
700			_aAranda, Kayla Gabrielle, _eauthor.
942			_2ddc _cPM
998			_cRoel [new] _d10/30/2024
999			_c12997 _d12997