000 01669cam a2200349 a 4500
001 1179906
003 OSt
005 20250211133808.0
008 970326s1997 maua b 001 0 eng
010 _a 97012475
020 _a0875847943 [hardbound]
040 _aDLC
_cDLC
_dDLC
100 1 _aMcKenna, Regis.
_eauthor.
245 1 0 _aReal time :
_bpreparing for the age of the never satisfied customer /
_cRegis McKenna.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc1997.
300 _axi, 204 pages :
_billustrations (black and white) ;
_c22 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 _aContents: Acknowledgements -- Introduction: the collapse of time and space -- Keeping real time, real time -- 1 bits and bytes in perpetual motion -- 2 the never satisfied customer -- 3 what is the message when the medium is everywhere? -- 4 a brand new brand -- 5 the real time corporation -- 6 continuous discontinuous change -- 7 preparing for the eventuality of anything -- Epilogue -- Appendix: web sites -- Notes -- Index -- About the author
521 _aAdult
541 _yCollege of Business and Accountancy
_zBSBA-Marketing Management
546 _aEnglish
650 0 _aReal-time data processing.
650 0 _aTechnology
_xSociological aspects.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
998 _cadryann[new]
_d02/11/2025
999 _c13175
_d13175