000 | 01669cam a2200349 a 4500 | ||
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001 | 1179906 | ||
003 | OSt | ||
005 | 20250211133808.0 | ||
008 | 970326s1997 maua b 001 0 eng | ||
010 | _a 97012475 | ||
020 | _a0875847943 [hardbound] | ||
040 |
_aDLC _cDLC _dDLC |
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100 | 1 |
_aMcKenna, Regis. _eauthor. |
|
245 | 1 | 0 |
_aReal time : _bpreparing for the age of the never satisfied customer / _cRegis McKenna. |
260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc1997. |
||
300 |
_axi, 204 pages : _billustrations (black and white) ; _c22 cm. |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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504 | _aIncludes bibliographical references and index. | ||
505 | _aContents: Acknowledgements -- Introduction: the collapse of time and space -- Keeping real time, real time -- 1 bits and bytes in perpetual motion -- 2 the never satisfied customer -- 3 what is the message when the medium is everywhere? -- 4 a brand new brand -- 5 the real time corporation -- 6 continuous discontinuous change -- 7 preparing for the eventuality of anything -- Epilogue -- Appendix: web sites -- Notes -- Index -- About the author | ||
521 | _aAdult | ||
541 |
_yCollege of Business and Accountancy _zBSBA-Marketing Management |
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546 | _aEnglish | ||
650 | 0 | _aReal-time data processing. | |
650 | 0 |
_aTechnology _xSociological aspects. |
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906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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942 |
_2ddc _cBK |
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998 |
_cadryann[new] _d02/11/2025 |
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999 |
_c13175 _d13175 |