| 000 | 01286nam a22003137a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250313132720.0 | ||
| 008 | 250313b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789814839792 [paperback] | ||
| 040 |
_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad |
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| 100 |
_aIacobucci, Dawn _eauthor. |
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| 245 |
_aMarketing management / _cDawn Iacobucci. |
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| 250 | _aFifth edition; Philippine edition | ||
| 260 |
_aTaguig City : _bCengage Learning Asia Pte Ltd, _cc2019. |
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| 300 |
_axii, 324 pages : _billustrations (black and white) ; |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aInclude index. | ||
| 505 | _aContents: Part 1. Marketing strategy -- Part 2. Product positioning -- Part 3. Positioning via price, place, and promotion -- Part 4. Positioning: assessment through customer lens -- Part 5. Capstone | ||
| 520 | _aThis book is practical, no-nonsense, and relatively short, to further heighten its utility. -- Preface | ||
| 521 | _aAdult | ||
| 541 |
_yCollege of Business and Accountancy _zBusiness / Management |
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| 546 | _aEnglish | ||
| 650 |
_aMarketing _xManagement |
||
| 942 |
_2ddc _cBK |
||
| 998 |
_cadryann[new] _d03/13/2025 |
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| 999 |
_c13359 _d13359 |
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